Holton Projects
Training
Designed and delivered training on writing strategy and practice for three leading Twin Cities PR firms.
Designed and delivered training in business writing, proposal writing, marketing, and consulting skills, for a management consulting firm.
Designed and delivered training n business writing for a nationally recognized healthcare provider.
Designed and delivered training on business writing for a large trade association.
Marketing & Sales
Wrote web copy for numerous businesses and nonprofits.
Wrote the media kit for a design firm.
Developed marketing brochures for a private investment firm.
Wrote the customer brochure and rep kit for the launch of a bank investment product.
Developed product profiles for a management consulting firm.
Wrote sponsorship sales materials for public television.
Wrote candidate profiles for the senior placements of an executive search firm.
Business Plans & Proposals
Developed a grant proposal that funded a software development company's expansion into a new geographical area.
Wrote a bond-refunding proposal for a municipal real estate development.
Have written more than 75 sales proposals for management consulting engagements.
Have written more than 75 grant proposals for nonprofit organizations.
Helped an Indian Tribe secure a $7.5 million loan guarantee.
Articles, Speeches, Papers
Ghost wrote an article on branding for a senior advertising executive.
Wrote a speech on global competition for the CEO of an investor-owned utility.
Wrote numerous conference papers for industry executives.
Ghost wrote articles for two trade associations and an international HR consulting firm.
Reports & Studies
Wrote annual reports for trade associations, a municipal power agency, a public policy think tank, and a healthcare organization.
Wrote an environmental impact statement that local government subsequently adopted as a model.
Edited a book on HMO capital financing.
Wrote a study of the retail store fixtures industry.
Wrote regulatory documents to be submitted to state government.
Change Management
Wrote change communications for a privately owned company's 80,000 employees worldwide.
Wrote internal brochure and policy manual to support a management consulting firm's expansion into new geographical areas.
Helped a commercial bank to communicate policy changes to wholesale customers.