The Holton Approach
DEVELOP A STRATEGY.
One that gets you to the goal. Strategy drives the writing process.
FOCUS ON THE GOAL.
Whether that goal is obtaining financing, attracting customers, or motivating employees.
IDENTIFY WHAT'S IMPORTANT.
The information that is critical to both you and the reader. Structure the communication around those key points.
CHOOSE THE RIGHT SCOPE.
Include what will get you to the goal. Omit the rest.
DELIVER COST-EFFECTIVE SOLUTIONS.
By focusing on the goal, thinking strategically, and emphasizing the key points.
If you have an idea, I can help you sell it
From articles to training to change management, I can help you with your communication needs.
Holton can help with:
- Articles, speeches, and papers
- Business plans and proposals
- Reports and studies
- Marketing and sales
- Change management
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